NYSTAAC Grants can help improve Marketing and Sales

Marketing and Sales Assistance

Manufacturing assistance through NYSTAAC can provide your New York business with more powerful and competitive branding, marketing, advertising, and communications. This process usually begins with refinement of your USP and vision statement after evaluations of the market, competitors, suppliers, and your products.

Marketing and sales assistance supported through your NYSTAAC grant can continue with development and deployment of your new strategy through refined branding, traditional advertising, internet marketing, direct marketing, public relations, and sales collateral development.

NYSTAAC Grant Assistance for Marketing can include:
• Market Research and Studies
• Product Line/Competition Evaluation
• USP Strategy
• Offer Development
• Product /Service Positioning
• Distributor & Sales Rep Search
• Sales Force Management Programs
• Customer Service Analysis
• Export Marketing Analysis
• Product Line Evaluation

NYSTAAC Grant Assistance for Branding can include:
• Logo and Brand Identity Development
• Advertising/Merchandising Strategies
• Packaging Design & Development
• Web Site Design/Redesign
• Brochure and Sales Literature Development

NYSTAAC Grant Assistance for Internet Marketing can include:
• Web Marketing Strategies
• Website design and usability enhancements
• e-Commerce Solutions
• Improved SEO
• Search Engine Marketing
• e-Mail Marketing
• Web Video

NYSTAAC Grant Assistance for Traditional Advertising can include:
• Strategic Marketing Planning
• Media Planning and Buying
• Print, TV, and Radio Ad Development
• Direct Mail Development and Distribution
• Public Relations Campaigns
• Event and Trade Show Programs